Once upon a time, good content was the domain of traditional broadcast. Trouble is, broadcast models are proving incapable of adjusting to a world that now offers free distribution methods, ubiquitous production and infinite consumer choice. Bad for broadcast, but an unprecedented opportunity for makers and marketers alike. This panel is for anyone who lives to tell a story. Content producers will learn how to assess brand participation in their project, navigate new funding models, and bullet proof their elevator pitch. Brands will get the goods on how to identify the next hot content property, and how to leverage it beyond boring old advertising, sponsorship and product placement. Help us kill the outdated pilot season model once and for all, and make the ideas that originate in the digital world sing even louder.
Prior to joining Vuguru, Kristin spent five years as Senior Vice President of Production, International Development, and Acquisitions at Miramax Films where she oversaw more than 20 projects, including Academy Award-nominated films Tsotsi, Gone Baby Gone and The Queen. Before joining Miramax, Kristin served for six years as Vice President of Production and European Acquisitions at Buena Vista International, where she created a production label for the Disney international subsidiary and oversaw all projects, including the worldwide hit Calendar Girls. She previously spent several years as a motion picture literary agent at International Creative Management.
Shira Lazar is an Emmy-nominated TV and web personality at the forefront of digital culture. She currently covers the latest online trends, tech and pop culture on her CBSNews.com blog, ‘On The Scene,’ and is a correspondent on IFC's new weekly show 'The Grid'. Shira’s hosting work also includes some of the biggest live streams on the web from awards shows to blockbuster Hollywood premieres. Learn more at http://shiralazar.com.
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