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This is the archived SXSW 2011 schedule. Please see the current schedule here.



Moving the Web onto Mobile Devices

Take a look at how the complexity of design has increased exponentially with the web moving onto today’s mobile devices. There are so many more considerations when thinking about a design or a campaign that go beyond the basic, “who is my target do I reach them?” Now it’s also, “what devices do they use...what I use Flash in my designs....what about HTML5?” Hear from a panel of industry experts about how they are dealing with these questions and what winning strategies they have found to be most successful for them.



Frederic Lardinois Writer NewsGrange

Kristin Long

Noah Broadwater VP, Information Svcs Sesame Workshop

Scott Fegette Prod Mgr Dreamweaver Adobe Systems Incorporated

Scott Fegette is the Senior Product Manager for Dreamweaver at Adobe. Before joining the Dreamweaver team, he served both as a Flash Video evangelist and an engineering manager on the Macromedia web team. Before joining Macromedia in 2000, Scott honed his skills at web design and development as the director of online services for former Santa Barbara-based software developers MetaCreations. Along with speaking worldwide on web development and standards, video production and online communities, Scott's also a professional musician and independent photographer/videographer in his off-hours.


Monday March 14




Salon J

500 East 4th Street




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