When the New York Times banned the word "Tweet" from it's pages, it marked the first time a major publication had formally rejected a Internet-born branded verb. As new behaviors are created online, our culture struggles with ways to define them and often settles on flawed nomenclature. In this hour we will take a look at some of the most misleading words from the digital lexicon and try to pick a few to banish forever.
Adam Ostrow is a new media entrepreneur, consultant, and commentator. As Editor in Chief at Mashable, Adam is responsible for the editorial management and direction of one of the most widely read blogs in the world, covering the latest technologies, trends, and individuals that are driving the current evolution of the Web.
Adam is a graduate of The University of Maryland, from which he holds a B.A. in Journalism and was awarded Most Outstanding Senior in the school's prestigious Hinman CEOs program. Adam has been frequently quoted by mainstream media, including mentions in The New York Times, The Wall Street Journal, The Washington Post, USA Today, The Times of London, Agence France-Presse, The Globe and Mail, Forbes, BusinessWeek, Entrepreneur, Newsweek, AdAge, Variety, The Atlantic, U.S. News & World Report, BBC, NPR, ABC News, CNN, MSNBC, and FOX Business Channel.
Augie is just joining USAA as the Executive Director of Community and Collaboration. He and his team are responsible for leading and coordinating social media efforts. Prior to that, Augie was a Sr. Analyst of Social Computing at Forrester where he researched and published reports on social media marketing topics including mass influence, advocacy and the ROI of social media marketing. Augie has been quoted in publications such as the Los Angeles Times, Wall Street Journal, New York Times and BusinessWeek.
Peter Imbres has been a digital and emerging media strategist for more than 12 years, working with brands like Microsoft, Nike, HP, Yahoo!, Ford, The Bill and Melinda Gates Foundation, AT&T and several others. His holistic approach to digital strategy puts an equal emphasis on marketing, communications and user experience. In addition to his professional focus, Peter is also an outspoken advocate for data portability and technology education.
