New opportunities for sophisticated in-store and digital interactive experiences are fundamentally changing the way retail stores connect with their customers. These changes – from interactive kiosks, sophisticated mobile devices, digital & interactive vending machines, and the wireless delivery of software - are creating opportunities for brands and marketers to connect and interact with their customers more richly. We will share how are clients are leveraging these tools, and our vision of where it is all going.
FK Funderburke is a Sr. Manager of Digital Merchandising Strategy and is based out of the Atlanta, GA office. He has over fifteen years of marketing services and technology consulting experience. His areas of expertise include digital merchandising and display, marketing strategy and mobile strategy. FK focuses on new technology developments and understanding their implications for clients. He has worked with major Fortune 500 domestic and international firms including Target, Unilever, Delta Air Lines, MetLife, Coca-Cola, and Celebrity Cruises.
Hilding Anderson is a Sr. Manager of Marketing Strategy and Analytics, and is based out of the Washington, DC office. He has over ten years of marketing services and technology consulting experience. His areas of expertise include consumer research and analysis, marketing strategy and social listening. As a researcher and a strategist, he focuses on new technology developments and understanding their implications for clients. He has worked with major Fortune 500 domestic and international retail firms including Target, CDW, and Canadian Tire.
Hilding is the author of the whitepaper "The Structure and Design of Multichannel Organizations" and developed Sapient's Multichannel Maturity Model.
