Latin America has a history of revolutions, but the tide of social change that is approaching will dwarf those that came before. In Argentina, Brazil, and Mexico, the digital divide between the traditional “haves and have-nots” is disappearing, essentially moving an entire class of people from economic despair toward a stable middle class. A digital middle class. And the rise of this digital middle class will have far-reaching implications beyond just that of marketing and even beyond the borders of Latin America. This new class will revolutionize the way you think of social interactions, and will redefine the playing field in our time.
Joseph Crump specializes in using his training as an anthropologist, a journalist, and a creative director to discover unique insights about the way people behave, and then leveraging those insights to develop innovations in brand strategy, digital product development, and integrated marketing experiences.
Joe has been privileged to help some of the world’s greatest brands better serve their customers. His current clients include Disney, Citibank, AT&T, Red Bull, Terra, the TED Conference, Unilever, and BlackBerry.
Before joining Strategy & Planning, Joe was Executive Creative Director at Razorfish. During his tenure, the agency experienced a creative renaissance, and won more top creative awards than in any time its history.
Before his work at Razorfish, Joe was a principal at Doblin Group, considered an industry leader in customer-centered business design. Doblin Group is regarded as a pioneer in the application of the methods and tools of the Social Sciences in the creation of market-leading business innovations.
Joe began his career as a journalist, and worked for 12 years as an editor and writer for numerous national magazines. A high point was the three months he spent covering Gov. Bill Clinton’s first Presidential campaign for Esquire Magazine.
“Whether working as a journalist, a creative director, or a strategist, at the heart of everything is the pursuit of a hopefully unique insight about human behavior,” Crump said. “That insight is the touchstone that provokes the creation of interesting brand strategies, compelling products, and imaginative experiences.”
Joe is a frequent keynote speaker at conferences and events, and sits on multiple boards and juries in the world of entertainment, marketing and design. In 2006 he was inducted into the International Academy of Digital Arts and Sciences.
Joe holds a B.A. in Cultural Anthropology and English Literature from Washington University, and a Masters in Journalism from the Medill School at Northwestern University. He lives Manhattan and Rio de Janeiro.
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