Established players in TV technology have long struggled to make TV interactive, with limited success. However, the promise of iTV is being realized with technologies that MSOs, content providers, and set-top box manufactures didn't anticipate in their previous attempts to make TV interactive — mobile devices, tablets and other portable devices are not only being used as alternative screens to traditional TV, but are flourishing as screens that are used while the TV is on, as companion devices to the TV set. This trend allows people the control and convenience promised (but seldom delivered) by iTV while allowing people to enjoy the passive and communal aspects of traditional TV watching. Focusing on user experience and social dynamics, this panel will look at inspiring executions for concurrent screen TV experiences. We'll look at strategies that offer the most for today's audiences and explore a range of opportunities to integrate interactivity, marketing, and content to build these new experiences.
Colombene Jenner is a senior user experience designer at Possible Worldwide (formerly Schematic) in Los Angeles. She has designed iTV interfaces for clients such as Cablevision, Motorola, and Vongo/Starz and has worked with Microsoft designing applications for the Surface table. She has also worked on interaction and visual design for websites such as Dell.com and Eonline.com. She holds a BFA in graphic design from CalArts.
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