How do we ensure no one is left behind in the tech revolution? This panel is designed to provide a look into the best practices for using media to engage with communities, particularly minority outreach and low income/low access areas. This panel will feature a variety of activists explaining the ways in which they have used mobile campaigns, apps, blogs, and other methods to engage their communities and transfer skills, as well as tips for evaluation and measuring results.

John Keefe is the Senior Executive Producer for News at WNYC, New York Public Radio, where he guides the station's overall news operation. His particularly focus has been on the station's breaking news capacity, election coverage, data journalism and editorial partnerships.
Keefe also works to extend public radio's crowdsourced reporting beyond its typical audience. As part of that effort, he led hands-on prototyping projects in Southeast Detroit and Miami's Little Haiti to better link journalists and residents through texting. The projects, part of "The Takeaway" radio program from WNYC and Public Radio International, won a Knight-Batten Special Distinction Award for innovation in journalism.
Keefe collaborates with Stanford's Institute of Design on "design thinking" projects and has taught journalism classes at Columbia University, The New School University and the City University of New York.
A self-described "protojournohacker," Keefe dabbles in the Ruby, Processing and Javascript programing languages.
Latoya Peterson is a writer, blogger, and digital activist. Skilled in interviewing, creative non-fiction, and editorial content, Latoya Peterson spends her time editing the blog Racialicious.com - the intersection of race and pop culture. She was contributor to Jezebel.com and has written for Vibe, The American Prospect, The Atlantic Blog, Bitch Magazine, Clutch Magazine, the Women's Review of Books, Slate's Double X, The Poynter Institute and the Guardian. Her essay, "The Not Rape Epidemic" was published in the anthology Yes Means Yes: Visions of Female Sexual Power and a World Without Rape (Seal Press, 2008).
As a digital media consultant, Latoya Peterson has worked with brands like NPR and Wikipedia to improve the user experience and provide key qualities like blogging voice and reader connection to help humanize larger brands on the web.

Miriam Zoila Pérez is a writer, blogger and reproductive justice activist. She is an Editor at Feministing.com and founder of RadicalDoula.com. She also serves as an online communications consultant for a number of non-profits, including the National Latina Institute for Reproductive Health. Her work has appeared in Bitch Magazine, The Nation, Colorlines, The American Prospect and a number of anthologies, including Yes Means Yes: Visions of Female Sexual Power and a World Without Rape. In 2010, Pérez was named one of the Lambda Literary Foundation's Emerging LGBT Voices.

Salina Brown long ago fell in love with the internet and the future of things. She is passionate about being a part of the future of design and the development of next generation products. Salina is currently a product and interface design professional who has worked for global brands such as Virgin, Reebok, Elle Magazine and E Entertainment. She has been involved in the global launch of new products and technology and is currently working as an Interface designer in mobile, platform and lean-back applications. Her studies include Parsons School of Design and Cooper Union for the Advancement of the Arts.
"SXSW" and "South By Southwest" are registered trademarks of SXSW Inc.
Any
unauthorized use of these names, or variations of these names, is a
violation of state, federal and international trademark laws.
All SXSW art and text on this website are copyrighted. ©2010 SXSW, Inc.