Transmedia is here, and it's here to stay. More and more owners are looking to transmedia as a way of extending the reach of their content. We will explore the current landscape and economics within transmedia but also propose new business models for the monetisation of transmedia content. The speakers are the first true transmedia lawyers in the UK. They have impeccable credentials to speak about all aspects of deal-making in this space. The first part of the presentation will focus on rights and money and include a discussion of which rights are required to launch a transmedia campaign; who should have an interest in those rights; how should those interests be regulated and how to control the transmedia process in a split rights world. The second part will consider the the ways in which these rights can be monetised; the current and new economic models for monetising these rights and what transmedia deal-making will look like in the future. We will then close by looking at transmedia for all - how accessible are these strategies to producers and content owners. Creating a compelling content proposition is critical to the success of a transmedia project but if content owners can walk a little faster and stand a little taller they have an opportunity to lead the way, and become stakeholders in the future of transmedia exploitation.
Alex Chapman is an intellectual property expert and leading lawyer in the interactive entertainment, leisure and creative industries.
He has an especially strong reputation in computer games and digital media, with first hand knowledge of the sectors as part of the development teams on a number of successful projects before taking up the law. He now acts for some of Europe's top developers and publishers and is regarded by the UK legal directories as "a star", "worth every penny" and "a leading authority on IP law pertaining to computer games" (Legal 500) and "an expert in the computer games sector" rated for "fighting his clients' corners well" (Chambers and Partners). Alex is also listed in Develop Magazine's 25 most important people in the UK games development industry.
He is also highly regarded across the creative and leisure industries, particularly advising a wide range of clients from brand owners to sports personalities in relation to intellectual property and commercial rights issues. In this area Chambers and Partners comment that Alex “covers the whole spectrum of IP rights brilliantly and goes through things in great detail.”
As software and entertainment media increasingly come together Alex consequently regularly advises, writes and presents on transmedia and convergence matters.
"SXSW" and "South By Southwest" are registered trademarks of SXSW Inc.
Any unauthorized use of these names, or variations of these names, is a violation of state, federal and international trademark laws.
All SXSW art and text on this website are copyrighted. ©2010 SXSW, Inc.