Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. The presenters will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands. This session will also cover: How brands are getting attention with Augmented Reality, How brands are seeing ROI from Augmented Reality, The multiple B2B and B2C applications for Augmented Reality, How Augmented Reality links to Location Aware Advertising and Predictive Modeling, Why Augmented Reality is not a gimmick but the future.
I currently work at Porter Novelli, a global communications firm where I'm EVP of Social Media.
I'm the author of the book, Tactical Transparency and used to work at BlogTalkRadio for a few years as their VP, Business Development.
I was the first Guide to Podcasting at About.com and also was Lead Organizer for PodCamp NYC, an unconference held in NYC in April of 2007 with over 1,000 attendees.
I play blues guitar and harmonica and have been to SXSW for the last three years where I always make a trip to the Stevie Ray Vaughan.
Lynne d Johnson is a Senior Social Media Strategist at R/GA, the Digital Agency of the Decade. She was most recently SVP, Social Media for the Advertising Research Foundatio, where she was responsible for content, brand, and social media development and strategy, as well as developing best practices for social media as it relates to consumer insights, market research, and metrics. As a consultant, Lynne has worked with Web and media properties on content, brand, and social media development and strategy.
A widely published author and blogger, Lynne wrote the foreward for Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, by Shel Holtz and John C. Havens (Wiley, 2008), was the technical editor for Google Voice For Dummies, by Bud E. Smith and Chris Dannen (For Dummies, 2009), and was a contributing technical editor for The Social Media Bible: Tactics, Tools & Strategies for Business, Second Edition, by Lon Safko and David K. Brake (Wiley, 2009). Since 2001 Lynne has published Lynne d Johnson || Diary (Music, Media, My Life), the winner of the 2006 Black Weblog Awards Black Blogger Achievement Award. She also currently blogs about social media for Jack Myers MediaBizBloggers.
Prior to the ARF, Lynne was Senior Editor & Community Director for Fastcompany.com where she oversaw both content and community functionality, wrote the Digital Media Diva blog, and also built the foundation for the magazine’s expert bloggers’ network. Before Fast Company, Lynne served as General Manager, New Media for VIBE and SPIN magazines, where she and her team launched the first-ever magazine content offerings for mobile devices.
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