Web accessibility for people with disabilities has certainly advanced in recent years, yet many believe that the gap between innovation and accessibility is widening. Is it time to rethink our approach to web accessibility? Is the traditional approach of following accessibility principles and guidelines optimal with web content and applications that are increasingly dynamic and rich? How can web accessibility be more mainstream and less stuffy and boring? This panel will investigate the current effectiveness of web accessibility, discuss whether a new game plan is necessary, and present how web accessibility advocates can greatly improve their efforts and enjoyment in making the web a better, more accessible place for everyone.

Jared Smith is the Associate Director of WebAIM. He is a highly demanded presenter and trainer and has provided web accessibility training to thousands of developers throughout the world. With a degree in Marketing/Business Education, a Masters Degree in Instructional Technology, and over 13 years experience working in the web design, development, and accessibility field, he brings a wealth of knowledge and experience that is used to help others create and maintain highly accessible web content. Much of his written work, including a broad range of tutorials, articles, and other materials, is featured on the WebAIM site. Jared is active on twitter at @jared_w_smith.
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