Tricia Lawrence hosts a mix of authors/publishing/social media/Internet marketing experts to talk about maintaining a blog, ramping up a blog, and getting a book deal from that blog. Tricia and the panel will explain how publishing currently works, how publishing has changed in the past year, and a few of the best tips and tricks (and plenty of resources) for people interested in the blog-to-book wave. Tricia and every single one of the panelists believe that the Internet is the world's biggest brand maker and also come from the point of view (which several of the panelists share with everyone without shame constantly) that authors and bloggers are capable of becoming bigger brands than traditional publishers. Tricia and her panel also explain some of the emerging electronic publishing options (Kindle, iBook, Booklocker, CreateSpace) as well as showing off a bit of their Internet marketing backgrounds by encouraging bloggers to get connected, build their tribe, and create raving fans, all with a mind to someday sell back to those fans--that tribe--their latest books and infoproducts. Tricia and the panel of experts believe that authors are uniquely poised to capitalize on the social media boom. Tricia and her fellow panelists will present personal successes and social media and Internet marketing strategies to benefit everyone in attendance.
As Associate Publisher at McGraw-Hill Professional, Mary works with award-winning and bestselling inclduing Joseph Grenny, William O'Neil, Ram Charan, and Clayton Christensen. She and her staff of 9 editors cover every category in the business area including social media, marketing, entrepreneurship and start-ups, and innovation. She has held editorial positions at Holt, Rinehart and Winston, Columbia University Press, William Morrow, and American Management Association.
Matthew Holt is Vice President and Publisher at John Wiley & Sons trade division where he publishes general business and self-help books. Holt’s authors have included actor and economist Ben Stein, skateboarder Tony Hawk, luthier Bob Taylor, sports writer Bert Sugar, divorce attorney Raoul Felder, radio talk show host Ronn Owens, NY Times editor Paul Pacult, marketing gurus David Meerman Scott and Chris Brogan and television stars Larry Winget, Paul Teutul Sr. and Tony Little. Holt has published many that have appeared on the New York Times, Wall Street Journal, BusinessWeek and USA Today best-seller lists.
Pam is an author and business coach, and writes at http://www.escapefromcubiclenation.com. Her book, Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur was published in 2009 (Portfolio) and won Best Small Business/Entrepreneur Book of 2009 from 800 CEO Read.
Pam is a recovering management consultant with a love for small business.
Stephen Johnson is the Founder of Altitud3 and Director of Social with Community Engine in Australia. He is a prominent thought leader in social enterprise innovation with more than 15 years experience advising global brands. Stephen brings a remarkable blend of ideas and analytics to the table. His command over the way information and influence spreads in the digital world is industry-leading, as is the methodology he has developed to track, measure, map and turn this information into a tremendously useful decision-making tool.
Stephen’s contribution to industry is critically acclaimed with accolades including Cannes Cyber Lion, AIMIA & Webby. He is passionate about mobilising communities to action in support of social and environmental change and his strategies for creating online advocacy are widely sought by commercial and not-for-profit sectors.
Career highlights include a coveted position on the strategic council of ‘Live Earth’ 2007; and continued collaboration with the United Nations advising on health and water projects in developing nations. Stephen’s most recent project is engage360.com – a statewide campaign of the California Public Utilities Commission. For the past ten months Stephen has led the strategy for an innovative groundswell movement, mobilising a network of online ambassadors to champion ‘Smart Energy Living’.
Social media strategist Tricia Lawrence is CEO of real/brilliant, inc. Tricia is also an instructor for Writer's Digest University, teaching social media marketing for authors. Tricia has been mediating between authors and editors for fifteen years, first as a production-based copyeditor and proofreader and then as a publishing marketing expert. Since 2000, Tricia has been advising authors about queries, book proposals, and branding. A huge fan of blogging as a brand-builder, Tricia hopes that every author and writer will someday be online and using social media. “If you want to be seen by the most people, show off your knowledge and expert status, and connect with like-minded folks who will then share you with their friends, there is no better form of media than social media.”
Tricia blogs at http://www.realbrilliant.com, offers free and low-priced marketing courses and newsletters for authors and journalists (Please Write Like You Talk and For Authors Only), talks on Twitter (@realbrilliant), and is the author/co-author of eight books published in the past decade.
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