After the SXSW love-fest, startups and advertisers will want to collaborate. Warning: it’s not easy. This panel will break down the cultural and organizational barriers between startups and brands, and we'll discuss a model for mutually beneficial relationships. We’ll address questions like: How should startups pitch a brand? Can startups really stay true to their product roadmap while accommodating the needs of advertisers? How can brands work with startups to generate buzz and stay relevant with consumers?
With Volkswagen I'm responsible for setting out strategy, priorities and media for digital marketing. No surprise I'm biased for German Engineering. Prior to joining VeeDub, I spent the majority of my career on the digital agency side across General Motors, Target and Nike.
Gloria herds cats and works with partners as head of biz ops and product management at Flipboard. Previously, she led the iPod+iPhone New Tech Group at Apple. Before that, she frolicked in the sunshine and studied Electrical Engineering at Stanford.
Jay Adelson is CEO of SimpleGeo, which provides services and tools that make it easy for developers to create location-aware applications. He is also founder and chairman of the board of the Internet television network, Revision3.
Prior to SimpleGeo, Adelson served as the CEO of the social news website Digg, where he took the company from an unknown startup to a global brand. Under his leadership, Digg grew from less than 20,000 to more than 35 million monthly visitors.
Prior to Digg, Adelson founded Equinix, Inc (Nasdaq: EQIX), a billion dollar company that operates data centers and provides network connectivity services for companies around the world. Currently, more than 70% of the world’s Internet traffic depends on Equinix to reach its destination.
Adelson also co-founded Digital Equipment Corporation's Palo Alto Internet Exchange (PAIX), one of the largest Internet aggregation points in the world, and he was a founding employee of Netcom On-Line Communications, Inc., one of the nation’s first Internet Service Providers.
On July 15, 2003, Adelson testified before congress, advising the House’s Homeland Security Subcommittee on Emerging Threats, Cybersecurity and Science and Technolgy on the topic of "The Private Sector's Role in Keeping America's Cyberspace Secure."
In 2008, Adelson was recognized in Time Magazine’s Time 100 – The Most Influential People in the World.
I'm a brand and user experience strategist who has crafted digital stories and systems for brands like Nike, Visa, Target, Kraft, and McDonald's. In my current role at AKQA, I lead strategy for the Target account and evangelize new media & tech within the advertising community. I’m passionate about connecting the talent and vision of the startup world with the reach and firepower of big brands. In previous lives, I’ve worked at a pottery company, a political consulting firm, an oncology lab, and a human rights think tank in Hong Kong. In my free time, I organize knowledge-sharing events around San Francisco, and I’m a trustee of the San Francisco Awesome Foundation.
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