Nearly 20 years into this industry, one that we mostly just made up as we went along, it's time to ask what exactly is our craft. What do we do and how well do we do it? We'll ask questions about a professional ethos, our values, and ongoing growth from the early days to now and the future. We'd also like to point out a few things along the way, like how maybe it's time for us to have a little red sports car.
Byron is the Principal of Textura Design, an agency that specializes in creative and interesting approaches to social media. He's a full-time blogger, inventor of the consumer product Clip-n-Seal, and coauthor of Publish & Prosper: Blogging for Your Business, a New Riders book.
In his career, Byron built many of the original business blogs for Fortune 100 companies. He evangelizes new web technologies, developing and deploying strategies to integrate them into business practice. He also founded and publishes Bike Hugger, a blog about bike culture and rides his bicycle in faraway places like Europe, China, and India.

Kevin is a designer, cyclist and occasional speaker with a background in communication design. He's worked across various media including print, web and mobile for clients such as Microsoft, Nordstrom, Getty Images, The New York Times, and Fandango.
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