Google is the web's most popular search engine. Being listed well in Google can generate hundreds, thousands or even millions of visits per week. But for many, it's a mystery about how and why Google ranks one site over another. Meanwhile, Bing "powers" results at both Bing and Yahoo, making it another important traffic source. In this session, representatives from both companies answer questions about how they list and rank web sites. Get your search engine optimization (SEO) questions answered directly from the companies that list you.
Widely considered a leading "search engine guru," Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for 15 years.
Danny's expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC's Nightline.
Danny began covering search engines in late 1995, when he undertook a study of how they indexed web pages. The results were published online as "A Webmaster's Guide To Search Engines," a pioneering effort to answer the many questions site designers and internet publicists had about search engines.
Danny currently heads up Search Engine Land as editor-in-chief, which covers all aspects of search marketing and search engine news. Danny also serves as Third Door Media's chief content officer, which owns Search Engine Land and the SMX: Search Marketing Expo conference series. Danny also maintains a personal blog called Daggle and microblogs on Twitter: @dannysullivan.
Duane Forrester is a Senior Product Manager with Bing, working on their Go To Market team (Webmaster Tools). Previously, he ran MSN's internal SEO program in the US & Americas. He's also the founding co-chair of SEMPO's In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers.
Duane maintains his own blog at www.theonlinemarketingguy.com. For Search Engine Land, Duane was a prolific contibutor on in-house search marketing, both what it takes to manage it, and who folks are in the industry today. Follow Duane on Twitter as @duaneforrester
Matt Cutts is the head of the webspam team at Google, where he works on issues related to search engine optimization (SEO). He also works to improve Google's overall search quality. Matt wrote the initial version of SafeSearch, which is a family-safe version of Google. Follow Matt on his blog at mattcutts.com or follow Matt on Twitter: @mattcutts
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