Conventional wisdom says that farmers aren't "wired." The only truth in this statement is that they aren't spending much time on desktop computers - in fact, the majority of their computing is done on mobile devices. Farmers are becoming increasingly dependent on wireless technology, from tweeting about industry issues, checking markets, researching equipment, booking trips to China and connecting with their kids on Facebook - all during their time in the cab of a GPS-piloted combine. This panel will explore the various applications for mobile technology on the farm, how farmers are getting serious business done with smartphones, and what new innovations are coming around the corner.
I am a Product Marketing Manager for John Deere's Intelligent Solutions Group. My department is responsible for all the go-to-market tactics as it relates to Deere's precision ag products. One of our latest products is JDLink which enables cellular communication. Come on by and check out the "How Farmers Get Serious Business Done With Mobile" panel session!
Multimedia Editor for Agriculture.com at Meredith Corporation in Des Moines, Iowa. Responsible for mobile and social extensions of and outreach for our brand as well as our main website and its community. Enjoy cool music, good books and listening to my 3-year-old daughter yell "Rock and roll, dadda!" Life's good.
Justin is a Multimedia Producer at Meredith Corporation in Des Moines, Iowa. He has been responsible for managing Web content across various titles, and served as a project lead for Agriculture.com's mobile extension. He enjoys interacting with users, especially farmers, within the mobile space. Because believe it or not, farmers use mobile too!
Nathan has over 10 years of expertise in digital and emerging media, social networks, web culture, branding and communications. He founded Lava Row in 2007 after serving as the Interactive Lead at an integrated advertising agency. Nathan is dedicated to fostering the creative capital within Des Moines and loves meeting new people, entrepreneurs, and hearing about insane business ideas.
During the Spring 2010 semester he taught internet marketing at Drake University as an adjunct instructor. He has spoken at numerous industry events including South by Southwest Interactive, the MIMA Summit, and NAMIC‘s management conference. Nathan graduated from Iowa State University in 1999 with a Bachelor’s Degree in Fine Arts.
His web geekery was forged in the fires of ancient IRC chatrooms and continues today as @nathantwright on Twitter. In 2002, much to the shame of his family, Nathan attempted to sell his soul on eBay and achieved 15 minutes of worldwide fame and mockery. He aspires to one day be distinguished enough to wear a monocle.
