Kimberly is co-founder and BrandMeter(TM) Architect at Core Analytics, LLC. She has over 18 years of professional experience in project management, marketing strategy, direct marketing, web, search and social media analytics. Over the years she has demonstrated analytic expertise on projects at a diverse group of companies and industries including Accenture, Ogilvy, Microsoft, Sprint/Nextel, Commonwealth Edison, TXU, Eloyalty, SPSS, Allstate, Cendant, HCSC, UHG, AMA and others in the financial, telecommunications, healthcare, energy, non-profit, retail and educational sectors. In addition to her focus at Core, she is working towards a PhD in Consumer Behavior at Purdue, and has completed coursework towards a PhD and has a M.A in Economics with a focus on Econometrics, Labor and Health from University of Illinois at Chicago. She taught classes at the university level in Microeconomics and Economics of Risk and Insurance. She is also one of the Organizers of the Chicago Web and Social Meetup group and a frequent ClickInsights blog contributor. She began her professional career as a method-trainer and language instructor at Berlitz, and taught English as a Peace Corps Volunteer in Namibia.