OK. So let's say your business has a website, a Facebook page, a Twitter account, a blog (or lots of blogs), an email newsletter, some SEO stuff, and eighty bajillion landing pages you forgot about back when it was still funny to rick-roll someone. Who's doing all this content? Are they talking to each other? Should someone be in charge? Who? Come feel the love as a marketer, a CMS wonk, a UX designer, and a typical SME are brought together (Jerry Springer-style) to discuss the joys of cross-channel content strategy.
KRISTINA HALVORSON is the CEO and Founder of Brain Traffic, a content strategy consultancy. She is the author of Content Strategy for the Web, a book that’s being called “the most important thing to happen to user experience design in years” (Peter Morville, Ambient Findability, Information Architecture for the World Wide Web).
Kristina is widely recognized as the industry’s leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France. Kristina has also been a featured speaker at Web 2.0 Expo, SXSW Interactive, An Event Apart, UX Week, User Interface Conference, Voices That Matter, IA Summit, Future of Web Apps, Future of Web Design, and the Online Marketing Summit.
When she’s not running around talking about content strategy, Kristina can be found chasing after her two children in St. Paul, Minnesota.
Lisa Welchman is a thought leader in corporate Web strategy and governance. She acts as a Web therapist, helping executives and senior Web strategists struggling with the changes the Internet has wrought and counseling them on how to overcome the organizational roadblocks which hinder corporate online efforts. Clients at The World Bank, Thomson Reuters, Research in Motion, and the U.S. Environmental Protection Agency turn to Lisa to help them better manage their organizations in the digital age.
Lisa has sparked debate and dialogue globally about Web strategy through her blog posts, articles and presentations. She’s been featured in The New York Times, and she’s written for The CBS Interactive Network, InternetEvolution.com, CIO Insight, Intranets, and Baseline Magazine. She’s also a sought-after speaker who presents at conferences around the globe.
Nathan Curtis is a founder and principal at EightShapes, LLC, a user experience consulting firm based in Washington, DC. Nathan has been practicing varied disciplines within user experience design since 1996, and areas of interest include information architecture, interaction design, usability research, and front-end development. He started EightShapes in 2006 and has helped improve the user experience for clients around the world.
Prior to founding EightShapes, Nathan led UX projects at Sprint Nextel, was a principal owner at BIG fish in Washington DC, and got his start at SAS Institute in R&D for statistical software applications. Nathan obtained a masters degree from the University of Chicago in 1996 following a B.S. in both Mathematics & Statistics from Virginia Tech in 1995.
Nathan writes and published UX tools at http://unify.eightshapes.com and currently lives in Fairfax, VA with his wife and three children. Follow Nathan on Twitter (@nathanacurtis the person, @components (the book), and @8sunify (the documentation system).
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