The launch of the iPad signaled the start of a new era for magazine publishing. A single device that delivered the fidelity of print and the interactivity of the Web, all wrapped up in a fun and easy-to-use form factor gave the industry new reason to hope. There was one trick: no one had designed for this brave new medium yet. Editorial teams suddenly needed to consider multi-touch gestures, multiple orientations, dynamic layout and the integration of rich media into the design of their issues. Ink-smudged print teams had to reach out to the pixel-based life forms in charge of the company Websites, and engage a new breed of Cocoa developers as well. Whole new models of information design and user experience we're launched at high velocity into the App Store. Both speakers were involved in designing some of the first digital magazines that launched on the iPad on April 3rd, 2010. They've spent the last year exploring new ways to experience and engage with magazine content on this exciting new platform. Together they've worked on iPad editions of magazines such as Spin, Dwell, National Geographic, Car and Driver and many others. In this session they'll share hard-earned knowledge and useful insights on how to design for gestural interfaces, how to integrate interactivity smoothly into digital magazines and what it takes to build an issue for the iPad.

Matthew Carlson has been passionately involved in digital publishing and interactive design since 1995. He’s worked with Magazines from Readymade to Harvard Business Review to define and design their reader experience. At Hot Studio he’s taken a deep dive into tablet projects and multi-gestural UI, exploring the intersection of publishing and interaction for clients like Kno, Hearst Corporation, Zinio, Marie Claire, National Geographic and Seventeen Magazine.
As Principal, Experience Strategy and Design at Hot Studio, Matthew brings deep knowledge of how design can unlock innovation within interactive design firms and client’s organizations. He knows what it’s like to work within a well-structured process, and how to shift gears into rapid/agile collaboration when the client or project demands. He realizes that semantics and shared language are as important as pretty designs and knows how to push through the tough compromises that make websites and applications possible.

Matthew Davis, VP User Experience & Creative
At Zinio, Matthew is principally charged with evolving the utility, form and beauty of Zinio’s international newsstand and bookstore, and host of premier, multiplatform reading apps. With an eclectic and multidisciplinary background in writing, product design and new media, he brings an authentic user-centered approach to Zinio’s digital strategy.
As an authority in mobile products and digital media, Matthew served as the principal designer for the first-ever magazine reading app for iPad, which launched simultaneously with the iPad¹s debut on April 3, 2010. Since, Matthew has been instrumental in bringing more than 3,000 titles to the iPad on the Zinio platform, including The Economist, Rolling Stone, Esquire National Geographic and many more. Zinio’s product offering is changing the way people read high-fidelity content on mobile devices, serving readers on smartphones, tablets and PCs, and with support for personalization, rich media, and social features.
Matthew is multilingual and specializes in localization and global strategy. He has a love of design, and of the written word. Through his work, Zinio has established a thriving global reading network and engagement base with magazines in more than 30 languages and readers in more than 200 countries worldwide.
"SXSW" and "South By Southwest" are registered trademarks of SXSW Inc.
Any
unauthorized use of these names, or variations of these names, is a
violation of state, federal and international trademark laws.
All SXSW art and text on this website are copyrighted. ©2010 SXSW, Inc.