Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works. Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realise that you can achieve unbelievable things. In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old! This single example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.
Paul Boag is a website strategist and a director at Headscape, a web design agency based in the south of England. He started designing websites while working for IBM back in 1994. This was in the days when designing for the web was considerably easier. Since then he has ridden the dot com bubble and co-founded his own web design agency.
Today he can be found advising clients on how to better utilise the web, speaking around the world and hosting the award winning boagworld.com web design podcast. He also writes for his own blog and numerous other publications.
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