Social media platforms create new challenges for healthcare practitioners and other professionals who actively participate in online communities that have emerged on Facebook, Twitter and similar applications. While it's not unusual for those with chronic health issues and long term medical problems to build close relationships with care providers "in real life" - legal, ethical and practical issues emerge when patients/clients seek to add care providers to online networks. How, for example, should a pediatric nurse respond when a cancer patient's mom wants to become a Facebook "friend"? What parameters must be established now that these public conversations could become of an official medical record? What else is preventing medical staff and healthcare organizations from adopting social media? Engage with panelists - patients and healthcare workers - who actively use social media and are articulate advocates for its benefits in the complex world of healthcare delivery. Panelists for this session have developed ways to establish appropriate boundaries without creating barriers to health education and empowerment. Attendees will develop a more sophisticated awareness of privacy and engagement within online communities. They'll learn how those in the healthcare community have dealt with significant concerns and developed effective ways to resolve ethical conflicts, and will leave the session with a framework for addressing similar concerns within their own networks.
Dana Lewis is the Interactive Marketing Specialist at Swedish, a non-profit health system serving the greater Seattle area. She created the industry standard for health care chats on Twitter in January 2009, and has grown #hcsm (healthcare communications and social media) into a community that spans five continents. Internationally known for her work, Dana develops and implements social and digital communication strategies for individuals, small groups, and entire organizations. At Swedish, she integrates digital communications with the health care experience and coaches individuals from physicians to the CEO on social media. She co-founded the international unconference, "Social Health", and serves on the advisory board for the Mayo Clinic Center for Social Media and the South by Southwest Health track. Her passion for health and social media stems from eight years of living with diabetes, two years with celiac disease, and a lifelong belief that no one should be labeled by a disease.
Dan is in-house counsel at Mayo Clinic and the legal advisor for Mayo Clinic’s industry-leading social media efforts, including the Mayo Clinic Center for Social Media, and the Center’s Social Media Health Network, and is also a member of the Center’s Advisory Board. Dan is also the Chair of Mayo Clinic’s business law practice group which oversees the corporate law, contracting and intellectual property functions of the Mayo Clinic legal department. His practice includes advising in the areas of business transactions, virtual medicine and e-health, privacy, copyright and trademark, and print and web publishing. Dan is a frequent speaker on the topic of social media legal issues, particularly in the area of healthcare.
Dan graduated from UCLA in 1985 with a BA in English, and from the University of Virginia School of Law with a JD in 1988. Prior to joining Mayo Clinic in 2001, Dan practiced with the Jenner & Block and Pattishall, McAuliffe law firms in Chicago.
In his spare time, Dan and his family are avid travelers, and have visited over 40 countries. His two teenage children are fond of pointing out that since their recent trip to Peru they have now thrown up on 6 continents.
Mayo Clinic is one of the largest private healthcare providers in the world, employing over 40,000 people at facilities in Minnesota, Arizona, Florida and Wisconsin.
You can learn more about the Mayo Clinic Center for Social Media at http://socialmedia.mayoclinic.org/
Ed Bennett manages web operations at the University of Maryland Medical Center (UMMC). Ed has over fifteen years experience working on the Internet, and has worn many hats – programmer, designer, consultant, information architect, start-up participant, etc.
Since 1999 he has led the UMMC Web program building out large, content-rich websites designed to educate and attract new patients. He pioneered search engines optimization techniques that are now standard for hospital websites.
His current focus is the growing use of Social Media and its impact on health care. Ed maintains the Hospital Social Network List, which tracks the social media activities of over 900 U.S. Hospitals.
Jennifer Shine Dyer, MD, MPH is a board-certified practicing physician in both Pediatrics and Pediatric Endocrinology at Nationwide Children’s Hospital affiliated with The Ohio State University College of Medicine in Columbus, Ohio where she recently earned her MPH degree in health behavior studies. She is an active mHealth researcher/innovator focused on developing and using mobile innovations (such as a personalized, automated iPhone app for texting teens with diabetes) and telemedicine to further engage patients in their healthcare thereby improving health outcomes. She also actively engages and speaks nationally as a pioneer of healthcare social media. She is known to many on twitter as @EndoGoddess and has a youtube channel which she uses primarily for advocacy. Dr. Dyer feels that ‘good health is social’ and that social media provides opportunities for physicians to connect people with authentic improvements in their wellbeing and health which far outweigh the easily-managed perceived risks. Dr. Dyer is also a nutrition researcher and has recently applied for a position in the White House Fellows Program 2011-2012 to use social media at the national level to motivate/educate/trigger the necessary social and behavioral changes needed to prevent obesity.
Keely Kolmes, Psy.D., is a licensed psychologist in San Francisco, CA. She has been in private practice for two years, following six years as a Staff Psychologist at Counseling and Psychological Services at Vaden Health Center at Stanford University. She also serves as the Director of Digital Communications for APA Division 42, Psychologists in Independent Practice.
Dr. Kolmes writes, does research, and provides consultation and training on clinical and ethical issues related to social networking and technology. Her Private Practice Social Media Policy has been frequently cited and is a recommended Sample Social Media document for clinicians by the APA Insurance Trust.
Dr. Kolmes contributes to several professional newsletters and blogs. She also serves as a Mentor for Division 42’s Mentorshoppe. Her professional website is www.drkkolmes.com where she keeps her blog, Mindful Musings: www.drkkolmes.com/blog. She's also on Twitter: @drkkolmes
