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This is the archived SXSW 2011 schedule. Please see the current schedule here.

Interactive

Solo

How Progress Bars Change the Way We Live

Once upon a time slow connections begat the Progress Bar - bloated sites would taunt us with '15% loaded' screens. High-speed promised to kill the beast and free us from their tyranny but yet it lives! Progress bars are being used MORE lately to direct user actions. Look to Farmville and LinkedIn which push their users to collect 100% of their personal information. Incomplete progress bars are an itch that needs to be scratched. They carry the implicit language that declares 'You are here' but more importantly 'The end is in sight'. Game design motivates us through incremental, measurable progress towards a tangible goal but is this the way real life works? Is the progress bar's ubiquity in technology starting to affect the way we measure progress in meatspace? This panel will reach far across time and space to look at the story of progress bars, why they hypnotize us and what we need to do - slay the beast once and for all, or throw ourselves into its partially-complete embrace...

Media

Presenters

Evan Jones Owner Stitch Media Inc

Stitch Media partner Evan Jones, is a two-time Emmy Award® winner whose innovative work on interactive content for primetime television, radio, web, mobile and games have established him as a pioneer in new genres of Alternate Reality Games, Locative Media and Interactive Documentary. His work was recognized as one of the ‘Top 10 New Media Groundbreakers’ according to the Bell Broadcast & New Media Fund. Evan’s international clients include Microsoft, Disney, FOX, CBC, Bell, Discovery and The Movie Network. He has taught ‘Rich Media Production’, ‘Transmedia Storytelling’ and ‘Extending TV Drama Experiences’ around the world at the Canadian Film Centre, the Australian Film, Television & Radio School and the University of Southern California with Dr. Henry Jenkins.

Time

Saturday March 12

9:30AM

Venue

Hilton

Salon K

500 East 4th Street

Online

http://stitchmedia.ca

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