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This is the archived SXSW 2011 schedule. Please see the current schedule here.

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The Art of Enchantment

Worldwide introduction of Guy's new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.

Media

Presenters

Guy Kawasaki Co-founder Alltop

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Time

Sunday March 13

12:30PM

Venue

Austin Convention Center

Ballroom D

500 E Cesar Chavez St

Tags

#enchantment

Online

http://alltop.com/

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