A few times each year, the press buzzes about the latest scientific advance that will someday cure any one of the diseases we fear the most. Nearly every one of these will turn out to be nothing more than a news story and far from a pill that can help improve our health. We spend hundreds of millions of dollars every day on research, as we struggle to find the "magic bullet" that will rid the world of conditions such as cancer, heart disease, and diabetes. We almost never find the magic. While the big, historic scientific advances may be what dominate the headlines, in the end, it's the small improvements and better utilization of the technology we have already have that will ultimately lengthen our lives and improve its quality. These technologies don't come from labs filled with test tubes or cell cultures, but rather from labs filled with computers and the programs that run them. In the future, it will be digital technologies that prevent, treat, and finally cure diseases and not the latest "blockbuster" drug that has yet to be discovered (and might never be). Digital technologies can already help us understand which treatments are best for us, what diseases pose the greatest risk, and how diseases spread among us. They can improve our interactions with doctors and improve access to care for everyone. Instead of waiting for the next miracle drug to be developed, you might find the miracle was there all along right inside the computer you use every day.
Jonathan is responsible for providing strategic direction and thought leadership for Possible Worldwide’s clients across all digital marketing channels. He also leads Possible's thought leadership efforts via the development of white papers and company blogs.
Jonathan is a well-known and widely regarded thought leader in digital strategy and social media. He is the author of the popular marketing blog, Dose of Digital, which provides insights on digital innovations in healthcare. It is one of the most read blogs of its kind and is one of the top overall marketing blogs according to the AdAge Power 150. Jonathan is a regular speaker at marketing meetings and conventions and frequently interviewed and quoted in industry publications. He was invited by the FDA to testify at their public hearings on social media in pharma. Beyond healthcare, Jonathan is also a regular author for digital marketing journals, iMedia Connection and AdAge’s DigitalNext, where he has contributed articles on all manner of digital marketing topics.
Prior to joining Bridge Worldwide (which became Possible Worldwide recently) in 2007, Jonathan worked at AstraZeneca for more than 11 years, holding positions in sales, training, sales leadership, and marketing. In his latest role, Jonathan was US Brand Leader for Faslodex, a treatment for advanced breast cancer.
Jonathan lives in Mason, Ohio, which is just outside of Cincinnati, with his wife and daughter.
"SXSW" and "South By Southwest" are registered trademarks of SXSW Inc.
Any unauthorized use of these names, or variations of these names, is a violation of state, federal and international trademark laws.
All SXSW art and text on this website are copyrighted. ©2010 SXSW, Inc.