Marketing is a fine line between sales and PR. This panel aims to focus on the rudimentary principles of marketing often overlooked by both new and established businesses. Special attention will be paid to "playground tactics" and ways that kids can influence others with far more success than adults. Kids have a natural instinct for marketing - they learn early in life to bring enough for everyone, to become an expert at everything, and to share just enough to make the friends but not so much where they turn others away. By approaching marketing like a five year old, brands can develop and maintain a strong identity and establish a role as an influencer in the industry. Applying concepts like bringing enough for everyone (appealing to a wide range of audiences), or staying out of detention (being marked as spam), brands too can become an expert at everything (establish itself as an industry leader). A typical five-year-old can identify common commercial jingles and name the season's popular toys. Five minutes in a playgroup can result in families having to take a trip to the toy store because of the influence of other kids on their own children. Kindergartners have a lot of influence. Its time to start following their lead and start learning the right way to approach marketing.
Dave Peck has been active in new media & online communities since 2004. One of the early adopters of virtual worlds, he quickly built online buzz and became a featured user by such sites as: Twitter, MySpace, PodShow, Utterz, Blip.tv, and PodcastReady among many others. He has helped build online communities for such companies such as Sergio Rossi, Stella McCartney, Coca Cola and Wells Fargo. Dave has worked as a Social Media Strategist on projects for The Grammys, The Ozzy Osbourne Auction, and NPR. The TV networks CNBC, NBC and Current Tv have profiled him for his social media work as well as online community building.
Dave has is a founding member of the Association For Downloadable Media, Founding Member of the Social Media Club Editorial Board, A Featured Blogger by Sony and a contributor to the book : Marketing In The Social Media Era. Dave can be found at his blog
and on Twitter
Kriselle Laran leads creative strategy at Bullfrog Media, a full service web development and social media consulting firm in California. With more than 10 years of marketing and business development experience, Kriselle has designed, coordinated and managed marketing and social media campaigns for a diverse set of industries including government, hospitality and retail. Kriselle can be found at www.bullfrog-media.com.
After studying Journalism and New Media at San Jose State University, Kriselle Laran began a career in marketing and business development during the "dot com boom" of the late ’90s and early 2000s. After the crash, Kriselle applied her experience to the property management industry where she flourished under a variety of roles that culminated in a directorship of marketing. As a partner and creative strategist at Bullfrog Media, Kriselle utilizes project management, web development and social media skills to help clients implement strategies on and off the web.
"SXSW" and "South By Southwest" are registered trademarks of SXSW Inc.
Any unauthorized use of these names, or variations of these names, is a violation of state, federal and international trademark laws.
All SXSW art and text on this website are copyrighted. ©2010 SXSW, Inc.