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This is the archived SXSW 2011 schedule. Please see the current schedule here.



Shopping as a Revolutionary Act?

We've been called "consumers" for decades, but we are also producers - of data. Lots of it. Everywhere we take our business, we leave a trail of data, little of which we manage, and almost none of which we control. Most of that data, however, is produced without our knowledge or control. What happens when we take control of that activity? What happens when "the marketplace" is not a collection of customer fish in a sellers' barrel, but a truly open space where relationships are genuine, meaningful, and mutual? This is the start of a revolution. The Shopping as a Revolutionary Act? panel will look at some of the leading developments involved, where they are likely to head, and what changes these will bring to our economic, social and personal lives.



Adriana Lukas Organiser VRM Hub

Adriana started blogging in 2002 on a political blog – it beat shouting at TV and mumbling aggressively whilst reading newspapers. Her other blogs are Media Influencer, The Big Blog Company, the former being the main place for her writing. Now her main pre-occupation is making VRM (Vendor Relationship Management) happen and working on the Mine! project as a proposal for an alternative VRM infrastructure. She runs the London based group, VRM Hub, a community aiming to bring VRM to the lively social web scene, businesses and individuals. As a founder of an open source project, she spends much time and focus on build the Mine! and related applications designed to turn individual user into a platform by helping him to capture, manage and share data on his own terms. This endeavour is related to, though independent of, the Project VRM.

Christopher Carfi VP Ant's Eye View

Christopher Carfi is a Senior Strategist at Ant's Eye View. He joined Ant's Eye View from Edelman, where he was a Vice President in Edelman’s Silicon Valley office. Previously, he was co-founder and CEO at Cerado, which was founded in 2002 to provide software and services that enable businesses, organizations and associations to better connect and understand their customer and member communities. His blog, The Social Customer Manifesto, is a "Top 25" marketing blog, and has won numerous other awards including “Top CRM Blog” in 2005, 2007 and 2008. He is also an active contributor to ProjectVRM, based at the Berkman Center at Harvard University, which focuses on improving customer-vendor relationships and is creating tools to equip individuals with tools of both independence and engagement. Prior to co-founding Cerado, Chris was a product marketing executive at Extricity, a provider of B2B integration services. He also spent nearly a decade at Andersen Consulting (now Accenture) as a manager at Andersen's Center for Strategic Technology in Palo Alto, California. At Andersen Consulting, he worked with clients to define and implement strategies that connected current business needs with the opportunities afforded by emerging technologies. Chris grew up in Chicago, holds an MBA from Carnegie Mellon University and a Bachelor’s in Computer Science from Northwestern University, and currently lives in the Bay Area with his family.

Tara Hunt CEO ShWOWp


Sunday March 13




TX Ballroom 1

208 Barton Springs Rd




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