There is a giant meteor headed our way... and we need to knock it off course or life as we know it will cease to exist. If that news turned out to be true, you would do everything you could to save the world, right? Well, an equivalent disaster is unfolding before our eyes. Everything about our society is changing - rapidly and constantly. How we communicate, get and share information, and engage each other — online and offline - is different than it was just a few short years ago. Information moves faster, people are more closely connected, and the level of interest and commitment that people have when it comes to the organizations they engage, the transactions they make, the issues they care about and the causes they support has never been greater. Our society has changed and how organizations operate and communicate, the products we sell and services we offer, what causes we support, how we address serious issues - and find solutions to the biggest challenges we face as a global community -- needs to change as well. If we don't change - everything - we are doomed. This session will outline the changes... in thinking, organization, education, engagement, government, media, and everything else... that need to be made.
Brian Reich is SVP and Global Editor at Edelman Digital.
He was, until recently, the managing director of little m media, providing strategic analysis and support for organizations looking to make an impact in the digital age.
Reich is the author of Media Rules!: Mastering Today’s Technology to Connect with and Keep Your Audience (Wiley 2007). His forthcoming book, Shift & Reset (Wiley, spring 2011) will focus on the need to re-think how serious issues are addressed in a connected society. Brian has written and contributed to a half-dozen books and publications on engagement, technology, open government, internet politics and shifts in the media landscape. Brian also blogs at Thinking About Media (www.thinkingaboutmedia.com), contributes as a Fast Company Expert and hosts a regular podcast conversation.
Brian advises organizations on wide range of issues relating to the impact that technology and the internet are having on society. He resides in New York City with his wife Karen Dahl, their son, Henry, and daughter, Lucy.
