BACK Schedule Home

This is the archived SXSW 2011 schedule. Please see the current schedule here.



Better Crowdsourcing: Lessons Learned From the3six5 Project


365 Days. 365 Voices "the3six5" started on January 1st, 2010 and ultimately crowdsourced the story of an entire year from the perspective of a different person each day. The authors come from a variety of backgrounds and geographic locations and together revealed our collective conscious of what took place over the course of 365 days. While the individual tales shared with the public were an amazing result, we'd like to share the learnings and anecdotes that happened behind the scenes of this seemingly simple (but quite the opposite) crowdsourced project that took us from nothing, to a published book. Ranging from an unknown senior citizen in Nashville, TN, to a physicist working at CERN in Switzerland, to major personalities like Baratunde Thurston or Ann Curry, guiding this project and PEOPLE every single day as a mere "side project" to our day jobs taught us many things. Many of our fans and authors often made the point that, "the case-study of this project will be just as interesting as the project itself" and we would like to finally share the inside story of the commitment, humor, and stress that came along with bringing this crowdsourced project from January 1st, to December 31st one day at a time. This session will serve those who are seeking to develop their own crowd-fueled web content by sharing the mistakes and revelations that the3six5 experiment taught us.



Daniel B Honigman Co-founder the3six5

Daniel Honigman is a co-founder of the3six5, a daily, crowdsourced journal. One of the first social media strategists for a major news organization, Daniel pioneered the use of emerging channels to reach new, digital audiences. An award-winning former agency professional, Daniel has worked with clients such as General Motors, Oscar Mayer, Kraft Foods and the Campbell Soup Company. Currently, Daniel is the social media manager for Sears Electronics.

Heidi Hackemer CEO Six Items or Less

John Winsor CEO Victors & Spoils

John Winsor is a leading strategic marketing and product innovation thinker especially known for his work in collaboration, co-creation and crowdsourcing. Currently, he is the CEO of Victors & Spoils, the world’s first creative (ad) agency built on crowdsourcing principles. The launch of Victors & Spoils in the autumn of 2009 made instant waves in the industry, marking the advent of a new era in regard to the perception of crowdsourcing within advertising. Victors & Spoils now works with CMOs at Fortune 500 companies and continues to turn heads as its clever output reaches the mainstream. The agency was named by Advertising Age as one of the “Top 10 Agencies to Watch” in 2011. Before V&S, Winsor was the VP/Executive Director of Strategy and Innovation at Crispin, Porter + Bogusky helping the company become the most awarded advertising agency in the world for the last two years. In 2007, Winsor sold his company, Radar Communications, to CP+B. He founded Radar in 1998 with Nike as its first client. Using strategy and academic-based market intelligence tools, Winsor helped some of the country's most progressive companies learn from key voices in their communities through methods he gleaned from his years as a journalist. Prior to founding Radar, Winsor built a magazine publishing company devoted to sports such as mountain biking, in-line skating, and extreme skiing. In 1990, he acquired the rights to publish a then-struggling magazine, Women's Sports & Fitness. Within three years he turned the magazine around and launched several other highly profitable titles and events including The Gravity Games, selling the business to Conde Nast in 1998. Winsor is also a frequent industry speaker and respected author. His body of work includes Baked In: The Power of Aligning Marketing and Product Innovation, Spark: Be more Innovative through Co-Creation, Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business and Flipped: How Bottom-Up Co-creation is Replacing Top-Down Innovation. Baked-In was named as an award winner in the Marketing category for the 800-CEO-Read 2009 Business Book Awards.

Len Kendall the3six5


Sunday March 13



Austin Convention Center

Ballroom C

500 E Cesar Chavez St




SXSW HomeSXSW Sponsors