To expect you to add social purpose to your business just because it’s a good thing to do is foolish. Whether you're an employee or owner, you have a bottom-line and other obligations to meet. But doing good is a business strategy, not merely a moral argument or trend. In this core conversation we'll talk about how your company--no matter its size, focus or budget--can profit from integrating a social mission, how to win support for new initiatives and where to begin. Learn how companies like Linden Labs and Interface used sustainability to differentiate themselves, drive innovation and cut costs.
Olivia is the founder of CauseCapitalism.com, a resource to help entrepreneurs create purpose driven businesses. She works with companies to grow their businesses by implementing a social mission. Her approach is guided by her experiences helping launch three online startups, advising nonprofits on program and fund development and working in international development in Micronesia for a year through the Kennedy School of Government. She's lived in France, the Marshall Islands and Argentina and recently moved to Washington, D.C., to work with Ashoka's Changemakers. She's @OKL on Twitter.
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