In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.
Greg Verdino is the author of "microMARKETING: Get Big Results by Thinking and Acting Small" (McGraw-Hill, 2010). He works as VP/Strategy at Dachis Group, the world's leading social business design consultancy. Over the course of his 21 year career, he has worked in the advertising, marketing, media and technology industries; and has advised a diverse roster of blue chip clients including American Express, Apple, AT&T, BIC, Ford, GM, IBM, Kodak, and Panasonic.
