Time included Flipboard in its list of "The 50 Best Inventions of 2010” and Apple named Flipboard “iPad App of the Year.” Others have raised questions about the company’s relationships with publishers and ability to monetize the social magazine. Kara Swisher questions Flipboard's CEO Mike McCue on the intersection of publishing and social media, the future of web content and what the heck a social magazine is.

Longtime Silicon Valley entrepreneur Mike McCue founded Flipboard in early 2010, together with former Apple iPhone engineer Evan Doll. Flipboard is widely recognized as the first a social magazine for iPad.
Inspired by the beauty and ease of print media, Flipboardʼs mission is to fundamentally improve how people discover, view and share content across their social networks. There are Facebook and Twitter sections that let readers quickly flip through the latest stories, photos and updates from friends and trusted sources. Because Flipboard renders links and images right in the magazine, readers no longer have to scan long lists of posts and click on link after link - instead they instantly see all the stories, comments and images, making it faster and more entertaining to discover, view and share social content.
In 1999, Mike founded Tellme Networks, one of the world's largest Internet networks for voice communication. He successfully led the integration of the company’s technology into Microsoft’s infrastructure following its acquisition. Microsoft bought Tellme in 2007 for $800 million.
Before founding Tellme, Mike worked at Netscape as Vice President of Technology. He joined Netscape after their successful acquisition of the first company he founded, Paper Software, a leader in 3-D browser technology. Mike was honored with a Kilby International Award as a Young Innovator for his work bringing 3-D technology to the world through Netscape's Web browser.
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