What do you get when you lock 30+ game and visual designers, social media gurus, and tech industry rivals together in San Francisco offices for a brainstorm with gallons of coffee? Answer: An online Web 2.0 playbook for non-profits that will change the world, and give a technical and business savvy boost to Oprah’s favorite education online charity, DonorsChoose.org. Come learn how Microsoft, Google, Facebook, Twitter and others all got together in a uniquely structured event to give nonprofits an online boost. We’ll discuss the good, bad, and the ugly of having this kind of event, and share tips on how you can make this kind of change happen where you are.
BETSY AOKI is a 15-year veteran of Web technology and online community applications. Mary Jo Foley of CNET called her a “Microsoft Woman to Watch” for her work in launching Microsoft’s corporate blogging platforms, the Live QnA consumer question-and-answer site, and the Xbox Live Indie Games platform. Lured to the marketing side for Bing, she devised its social media strategies and recently launched the education reform platform, http://www.bing.com/redu .
As chief marketing officer, HOPE FRANK leads worldwide marketing efforts on behalf of Webtrends. With more than 20 years of working in all facets of marketing, including B2B, B2C, brand, enterprise, digital, social, mobile, broadcast, public relations and investor relations, Frank brings a welcomed global focus to the company.
Prior to joining Webtrends, she led marketing at Motricity, THX Ltd, SBC, Vivitar as well as digital partner programs with AEG and ESPN. As a founding partner of a San Francisco branding and digital media firm, she established global brand retail standards for NIKE, launched the Starbucks Wi-Fi network and delivered digital programs for enterprise and financial clients. She is a founding member of the "The CMO Club," as well as an advocate for "Women in Technology" in APAC and emerging markets.
IAN SCHAFER, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.
An avid technologist, Ian blogs at http://www.ianschafer.com and can be followed on Twitter at http://www.twitter.com/ischafer.
SOCTT PORAD is the CTO of the Cheezburger Network, the company behind the hugely popular I Can Has Cheezburger? and Failblog.org. The Cheezburger Network is a collection of web sites where every day millions of people share moments of joy through the humor and wonder of LOL. Since 1995, Scott has been building industry leading web sites including launching drugstore.com, working on ESPN.com at Paul Allen's Starwave Corporation and for Seth Godin at Yoyodyne Entertainment. Scott lives online at http://scottporad.com and in real life with his family in Seattle.
