Disruptive technologies and corroding trust in business have combined turn Marshall McLuhan’s adage “the medium is the message” inside out. Information now spreads laterally, triggered not by institution but by individual. The message is the messenger. This panel will explore how four individuals are reshaping the design, consulting, PR and journalism industries by understanding how information is consumed today. This session is sponsored by Eloqua.
Jennifer Van Grove is a Social Media Reporter with Mashable. She covers web news, startups, industry trends and writes about the implications of social sites for users and businesses.
Jennifer has worked as a technology correspondent for NBC San Diego, been featured in the San Diego Union Tribune and San Diego Magazine, and participated as a guest expert on news programs such as BBC America and CNN Live.
Joe Chernov is the director of content for marketing automation SaaS company, Eloqua. He also co-chairs the Word of Mouth Marketing Association's ethics panel. Joe speaks at universities and conferences on content marketing and social media ethics. He was previously VP of communications and associate VP of marketing for word-of-mouth marketing firm, BzzAgent. Joe's collaboration with agency partner JESS3 has produced award-winning content, including The Content Grid and The Blog Tree infographics and the Social Media Playbook.
In all that she does, Leslie loves creating efficiencies, aligning incentives, activating passions and maximizing results, which is why she has been able to help grow the JESS3's client base, service offerings, infrastructure and revenues over the last 4 years.
As a Phi Beta Kappa graduate from the University of Chicago, Leslie draws on her background in economics, sociology, gender studies and anthropology to inform her approach to client management, strategic planning, digital activism, business development and social media consulting.
Her passions lie in working with social technologies to develop and execute award-winning strategies for Fortune 500 companies media organizations, startups, not-for-profits, high-profile individuals, government organizations and advocacy groups. This wide range of interests has lead her to break new grounds with NASA, Nike, Intel, Samsung, foursquare and the Economist in the last 2 years alone. For her insights, Leslie has been featured by numerous media outlets -- from NPR, C-SPAN and ABC, to Mashable, the American Journalism Review and PBS / FRONTLINE.
Prior to her role at JESS3, Leslie was the Director of Engagement at New Media Strategies and the Director of New Media at the McLaughlin Group TV show. Proudly a sixth generation Oregon Trail pioneer, Leslie continues to contribute to her family's farm and vineyard (Bradshaw Vineyards) in Oregon's Willamette Valley during planting and harvest seasons.
Sarah is the owner of Sevans Strategy, a public relations and new media consultancy. It's her personal mission to engage and employ the use of emerging technologies in all communication that connects her with a rapidly growing base of more than 70,000 people. A self-described "social media freak," Sarah created and moderates #Journchat, the weekly live chat for PR professionals, journalists and bloggers on the microblogging platform Twitter. She runs her own blog at PRsarahevans.com, shares a daily resource for PR professionals called Commentz and interviews celebrities and news makers via Sarah Evans LIVE. Sarah can be seen in the February 2010 edition of Vanity Fair's America's Tweethearts, Forbes' 14 Power Women to Follow on Twitter and Entrepreneur's Top 10 Hot Startups of 2010.
