Austin in the 80’s had one of the cheapest costs of living of any city in the US and one of the most vibrant music scenes. Four guys living on next to nothing created a music event in the hopes of giving outsiders a way to connect with music industry insiders. Their creation grew to be the biggest music industry event in the world. Along the way the conference and its founders have faced criticism, backlash, and even arson! In the constantly changing landscape of the music industry, SXSW has become what many consider to be the benchmark of alternative culture.

Director: Alan Berg

Producer: Dawn Cooper Johnson, Jason Wehling

Cast: Roland Swenson, Nick Barbaro, Louis Black, Louis Meyers, Michael Corcoran, Joe Nick Patoski, Tim Hamblin, Mojo Nixon, Bill Davis

Cinematographer: Yuta Yamaguchi

Editor: Alan Berg

Sound: Eric Friend

Alan Berg is the owner of Arts+Labor, an Austin based film production company. His most recent film, A Place to Dance, premiered at the LAFF. It was acquired by PBS and distributed nationally. Alan is on faculty at the University of Texas School of Journalism.

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Name: Jason Wheling

Company: Arts + Labor

Email: jason@arts-and-labor.com

Phone: (512)374-0000

Address: 7010 Easy Wind Drive, Suite 210

City: Austin

State: Texas

Zip: 78752