Over 25 years after Creations's first records, Upside Down follows the story form the days of the Jesus and Mary Chain, My Bloody Valentine, Ride, Primal Scream and Teenage Fanclub to the Boo Radleys, Super Furry Animals and - of course - Oasis among many, many more.
The label's enigmatic founder Alan McGee talks candidly of the trail which led from humble beginnings in Glasgow, via drink and drug dependency to being wined and dined at No. 10 Downing Street by Tony Blair.