Cassondra Spring

Cassondra Spring has worked in brand management, marketing and communications for over 15 years. In her 5+ years with Liv Cycling’s global team she has worked to bring to life their mission to get more girls and women on bikes through countless initiatives including sponsorship and amplification of global cycling events, development teams, athletes and charitable opportunities. Her passions lie in creating leadership opportunities for women, lowering the barriers for women and girls in the outdoors, and effective brand initiatives that are value and social justice aligned. In her town of Bend, OR she has organized events that celebrate women in the outdoors, storytelling and creative brand work.