Matt Sia

With over two decades of design agency experience, Matt brings a range of skills from a background of brand identity, packaging, fashion and advertising to his role as Creative Director at Pearlfisher NY. As a designer, collaborator and leader, Matt encourages a culture of challenging category conventions and celebrating big ideas. He has led a range of projects for some of the most iconic brands from the original Gatorade design expression to Starbucks, Ben & Jerry’s, and more; from innovations such as hum by Colgate and Tecate ALTA to premium spirits for Diageo, Campari and Beam Suntory; and he had the privilege of partnering with McDonald’s to lead the global redesign of their food packaging.