Charlotte Jones

Charlotte Jones is an Owner and the Chief Brand Officer of the Dallas Cowboys. For 30+ years, she has overseen all business operations, strategies and applications surrounding the team’s brand, including fan engagement, stadium design, entertainment, cause marketing and community relations. She played a prominent role in shaping the design, décor, sponsor integration and overall presentation of AT&T Stadium and The Star. Recognized as one of the most powerful women in sports, she is Chairman of the NFL Foundation, and serves on the NFL Conduct Committee, Health & Safety Committee and the Legalized Sports Betting Committee. She is the President of the Dallas Cowboys Cheerleaders and is responsible for overseeing what is considered to be the most prominent organization of its kind worldwide.