Jonathan Sieber

Being born and raised in Detroit, it was perhaps inevitable that Jonathan Sieber would be a lifelong car guy. His passion for performance started when he found himself in the Formula 1 pits of Williams Racing by the age of 10. At 19, while studying engineering at Bucknell University, he made his way not only into Gasoline Alley at the Indy 500, but was a race engineer for 2 cars competing in the Indy Car series. Jonathan eventually left motorsports after graduating and began a career in strategic turnaround and crisis consulting in the automotive industry. Accomplishments included managing multiple segments of the Ford GT and launching the first entertainment system into a production vehicle. Eventually his path into performance parts and niche brands began. Jonathan spent nearly a decade as a Director for RECARO North America before becoming General Manager of the world leading steering wheel and motorsport brand, MOMO. Since 2019, Jonathan has led the development of the Porsche Classic brand for Porsche Cars North America. Responsible for Porsche Classic Genuine Parts, Classic Partner Program, Factory Restoration, and multiple Sonderwunsch programs, he has fulfilled the dream of matching passion with reality.