Kevin Shapiro

Kevin Shapiro is Senior Vice President, US Marketing where he leads marketing for Coty’s Consumer Beauty portfolio including icons like CoverGirl, Sally Hansen, Vera Wang Fragrances and Nautica Fragrances.

A passionate beauty industry leader, Kevin joined Coty in 2019 to lead Clairol US & Global Marketing, where he stabilized the US business,
while qualifying new global packaging and campaigns. In 2020, he took on a special assignment to reset and revamp the Mass Fragrance US portfolio, followed by being appointed to lead the total Consumer Beauty US Marketing.

Prior, Kevin served over 3 years at L’Oréal USA, first as Vice President, Garnier Haircolor US Marketing and later as Vice President,
CVS Customer Marketing for Maybelline, Garnier and essie. He began his beauty career in consumer goods at Procter & Gamble, holding progressive marketing and market leadership roles at P&G, Elizabeth Arden and Revlon.

A native of the US with international life experience, Kevin graduated with a MBA from the University of Southern California.