Emma Hilal

Emma leads U.S. Consumer Marketing at Merz Aesthetics, where she focuses on the development of industry-leading campaigns that mobilize consumers to embrace aesthetic treatments on their own terms. Emma’s passion for marketing innovation and creatively challenging the status quo of the heavily regulated pharmaceutical category has led to first-of-their-kind partnership programs and exponential growth for the brands under her leadership. Her most recent campaign transformed marketing for the Merz Aesthetics flagship product XEOMIN® (incobotulinumtoxinA) and succeeded in significantly increasing awareness for the brand. The campaign was named a finalist in several categories and led to Emma receiving the prestigious Merz Aesthetics President’s Award for Business Excellence.