Beth Malafa

Elizabeth Malafa Kurman, Head of Experiential Marketing and Global Events at Under Armour Inc., made her first foray into the event world at the age of ten when she started planning birthday parties for her siblings. As an industry veteran, she has worked with such groups as the NFL, MLB, NBA, NHL, MLS, and USOC to create memorable and remarkable experiences. Emphasizing teamwork, Beth values collective achievements and encourages empowering others to unleash their talents. She was chosen as one of the Top 15 women in Events by Event Marketer and was selected to the prestigious WELI Institute at TUCK Business School at Dartmouth to further her sports and events background. She currently resides in Baltimore with her husband and two event planners in the making Josephine and Liberty.