Laila Mignoni

As Global Head of Communications at Bacardi, Laila has spent her 20+ year career using creativity to create growth and drive change. She is a fierce champion of creative excellence, and diversity and inclusion, which is evident in her success leading one of the top liquor brands and implementing meaningful change.

Under Laila’s leadership, Bacardi has seen substantial volume and sales growth globally – results that have been driven largely by the innovative change in how the brand communicates with its consumers, and recruits through relevance building. Laila has shaped some of Bacardi’s most celebrated work, establishing Bacardi as “the Most Creatively Awarded Global Brand” in the spirits industry, receiving over 170 awards including five Cannes Lions in the last three years.