Alex Booker

Alex has 20+ years of experience driving growth and cultural relevance for some of the world’s largest brands. At BBDO, he has dug deep into sneaker culture leading Foot Locker, re-launched Ford as a brand innovating for the future, has navigated the Metaverse leading projects for Meta AR/VR, and has repositioned Bacardí as a leading spirit brand. Prior to BBDO, he got a younger generation to begin trading with E*TRADE and led the PlayStation account bringing the Greatness Awaits platform to a global market and launched Call of Duty and two Star Wars titles. Alex currently leads and manages creative for the Bacardi portfolio embedding their brands into the music, art and fashion worlds and reaching crypto fanatics for global cryptocurrency exchange OKX.