Sarah Baus

Sarah is a content creator and strategist who has worked with some of the leading brands in health & wellness, food, eCommerce, tech, and more. She has built a community of 750,000+ across her personal channels — including TikTok (TikTok Shop), Instagram, Pinterest and YouTube — and has helped brands across sizes and verticals build their digital presence through authentic storytelling and unique content that stops the scroll. As a Sr. Community Manager, Sarah has helped grow NoGood’s Creator Studio into a team of industry-leading talent in-house and an engaged network of partner creators that help brands amplify their reach and drive meaningful interactions across TikTok, Instagram, YouTube, LinkedIn, Twitter and more. Throughout her career, Sarah has worked with category-defining brands like Culligan Water, The Ordinary, Estée Lauder, Ritual Vitamins, Thrive Market, and more.