Yasuharu Sasaki

With a background in computer science, Yasu’s curiosity has always found a way into writing, digital design, and coding. A self-professed ‘geek,’ he spends time inventing things in the field of next-generation communications.
In 1995, Yasu joined Dentsu, where he accomplished the industry’s greatest feat: staying at the same agency for 29 years. With additional stints at IconNicholson, StrawberryFrog, and Dentsu America, he has worked on clients such as Shiseido, Coca-Cola, Glico, Google, Honda, and UNIQLO. His list of awards includes Cannes Lions, D&AD, The One Show, of which he’s also been a jury member including Jury President of Brand Experience & Activation Lions at Cannes 2022, and Jury President of Brand Experience & Activation and Creative Commerce at Spikes Asia 2023.