Brandon Carter

Brandon is a strategist and copywriter who's helped the world's biggest and smallest tech companies and iconic brands connect with audiences for 10+ years. His expertise is in helping businesses develop their brand meaning and using it to connect with audiences across owned and earned media experiences.

He began his career in business development for childhood brands like Peanuts and Sesame Street before embarking on a 10-year tech career. He joined ad tech pioneer Outbrain as an early employee and marketer, where he programmed early content marketing workshops for F500 brands like L'Oreal, Bank of America, Boeing, and BP. He joined Codeword in 2017 as a Senior Editor, leading content programs for Snapchat, Waze, and Medallia before adopting a Strategy role for integrated communications.