Catherine Halaby

Catherine Halaby is the head of entertainment for TikTok in North America, where she leads the team partnering with creators, publishers and public figures across the US and Canada to grow audiences on platform. Prior to TikTok, Catherine was a creative strategist at Fullscreen, a branded content producer at Wavemaker, and a consultant to high-growth companies in emerging markets with the international non-profit Endeavor. She holds an MBA from MIT Sloan and a BA in History from Yale College.