Anne Mullen

As the Chief Creative Strategy Officer for the immersive art and storytelling company, Meow Wolf, Anne Mullen leads the Studio responsible for cultivating the subversive, psychedelic, world-building art, brand and stories of Meow Wolf to drive the development and creation of their participant centered, connected creative ecosystem. In an era when distinctive intellectual property is the most essential asset for building a world-class entertainment business, Anne is recognized as a deft leader in the cultivation of IP and the enterprise innovations that expand their value. Multiple Emmy-winning for Outstanding Creative, Anne is known as a brand and franchise strategist who drives growth, revenue and opportunity. Before joining Meow Wolf, Anne was Nickelodeon’s EVP, Brand Strategy + Creative, where she directed strategy and execution for all creative services and ancillary content, including brand, promotion, creative advertising, franchise marketing, consumer products, games, and themed experiences. She’s committed to the creation of meaningful content and experiences that are enduring and impactful, served with humor and heart.