Anubhav Mehrotra

Anubhav leads Data & Fandom products for Live Nation's Media & Sponsorship division. His team helps to connect the dots between Brand and Fans by leveraging data, analytics, ML to enable data-driven marketing and also by creating Fan Engagement products that enhance the fan experience. Anubhav started his career as an Engineer and then worked in ad-tech for 6+ years building products in the media & analytics space. He helped establish the data analytics and measurement practice at Live Nation Media & Sponsorships and is now focused on leveraging data & technology to create and commercialize fandom focused products.