Matthieu Lorrain

Matthieu Lorrain, a creative and tech pioneer, heads Creative Innovation at Google Labs Partnerships, utilizing XR, Generative AI, web3, and Next-Gen Sport. Also, he's the co-founder of fAke Artists, a collective probing post-reality experiences' future. With 20 years innovating user engagement with global brands, Lorrain's work spans from interactive video and AR to AI. His latest focus is enhancing fan experiences through Interactive Experiences & Immersive Storytelling, earning accolades from Cannes Lions, Webby’s, and others. A guest lecturer at Columbia University and NYU, Matthieu is often a featured speaker at major conferences. Hailing from the French Alps and educated at ESCP Paris and Institut d'Etudes Politiques, he's been in NYC since 2011.